Café Branding

Chai is often underrated in a world dominated by coffee and matcha, so Rise & Chai is a café designed around the tea and its perfect partner in crime, cinnamon rolls. The branding uses earthy tones inspired by the spices in chai to tell the brand story and create a warm, grounded identity. Packaging design extends the experience into takeaway moments, bringing the same sensory richness and cozy feeling beyond the café space.